{"id":2206,"date":"2025-08-04T16:08:47","date_gmt":"2025-08-04T09:08:47","guid":{"rendered":"http:\/\/kthtx.vn\/?page_id=2206"},"modified":"2025-08-04T16:08:48","modified_gmt":"2025-08-04T09:08:48","slug":"chuong-4-cac-mo-hinh-giao-dich-dien-tu","status":"publish","type":"page","link":"https:\/\/kthtx.vn\/index.php\/chuong-4-cac-mo-hinh-giao-dich-dien-tu\/","title":{"rendered":"Ch\u01b0\u01a1ng 4: C\u00e1c M\u00f4 H\u00ecnh Giao D\u1ecbch \u0110i\u1ec7n T\u1eed"},"content":{"rendered":"\n<p><strong>Ch\u01b0\u01a1ng 4: C\u00e1c M\u00f4 H\u00ecnh Giao D\u1ecbch \u0110i\u1ec7n T\u1eed<\/strong><\/p>\n\n\n\n<p><strong>4.1. M\u00f4 H\u00ecnh Giao D\u1ecbch \u0110i\u1ec7n T\u1eed B2C (Business-to-Consumer)<\/strong><\/p>\n\n\n\n<p><strong>4.1.1. Kh\u00e1i ni\u1ec7m v\u1ec1 m\u00f4 h\u00ecnh giao d\u1ecbch \u0111i\u1ec7n t\u1eed B2C<\/strong><\/p>\n\n\n\n<p><strong>B2C (Business-to-Consumer)<\/strong>&nbsp;l\u00e0 m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong \u0111\u00f3 c\u00e1c giao d\u1ecbch mua b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 di\u1ec5n ra tr\u1ef1c ti\u1ebfp gi\u1eefa&nbsp;<strong>doanh nghi\u1ec7p<\/strong>&nbsp;v\u00e0&nbsp;<strong>ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n<\/strong>. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng mua s\u1eafm cho m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng c\u00e1 nh\u00e2n ho\u1eb7c h\u1ed9 gia \u0111\u00ecnh. C\u00e1c giao d\u1ecbch B2C th\u01b0\u1eddng c\u00f3 quy m\u00f4 nh\u1ecf, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p nh\u01b0ng di\u1ec5n ra v\u1edbi t\u1ea7n su\u1ea5t cao, ph\u1ee5c v\u1ee5 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng.<\/p>\n\n\n\n<p><strong>4.1.2. C\u00e1c ph\u01b0\u01a1ng th\u1ee9c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C<\/strong><\/p>\n\n\n\n<p>C\u00e1c ph\u01b0\u01a1ng th\u1ee9c B2C c\u00f3 th\u1ec3 \u0111a d\u1ea1ng, t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>B\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn (E-tailers):<\/strong><ul><li>Doanh nghi\u1ec7p b\u00e1n s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a ri\u00eang h\u1ecd (v\u00ed d\u1ee5: website c\u1ee7a Zara, H&amp;M).<\/li><li>Doanh nghi\u1ec7p b\u00e1n s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn (Marketplace) nh\u01b0 Shopee, Lazada, Tiki, Amazon, eBay. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn cho ph\u00e9p nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi mua.<\/li><\/ul><\/li><li><strong>D\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean \u0111\u0103ng k\u00fd (Subscription Services):<\/strong>&nbsp;Kh\u00e1ch h\u00e0ng tr\u1ea3 m\u1ed9t kho\u1ea3n ph\u00ed \u0111\u1ecbnh k\u1ef3 (h\u00e0ng th\u00e1ng, h\u00e0ng n\u0103m) \u0111\u1ec3 truy c\u1eadp v\u00e0o n\u1ed9i dung s\u1ed1, ph\u1ea7n m\u1ec1m, ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh (v\u00ed d\u1ee5: Netflix, Spotify, Microsoft 365).<\/li><li><strong>M\u00f4 h\u00ecnh tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng (D2C &#8211; Direct-to-Consumer):<\/strong>&nbsp;C\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng m\u00e0 kh\u00f4ng qua c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i trung gian (v\u00ed d\u1ee5: Casper b\u00e1n n\u1ec7m, Warby Parker b\u00e1n k\u00ednh m\u1eaft tr\u1ef1c tuy\u1ebfn).<\/li><li><strong>M\u00f4 h\u00ecnh d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o (Advertising-based):<\/strong>&nbsp;Cung c\u1ea5p n\u1ed9i dung ho\u1eb7c d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed cho ng\u01b0\u1eddi d\u00f9ng, v\u00e0 doanh thu \u0111\u1ebfn t\u1eeb vi\u1ec7c b\u00e1n kh\u00f4ng gian qu\u1ea3ng c\u00e1o cho c\u00e1c b\u00ean th\u1ee9 ba (v\u00ed d\u1ee5: c\u00e1c trang tin t\u1ee9c tr\u1ef1c tuy\u1ebfn, m\u1ea1ng x\u00e3 h\u1ed9i).<\/li><li><strong>M\u00f4 h\u00ecnh d\u1ef1a tr\u00ean ph\u00ed giao d\u1ecbch (Transaction Fee-based):<\/strong>&nbsp;Doanh nghi\u1ec7p thu ph\u00ed hoa h\u1ed3ng tr\u00ean m\u1ed7i giao d\u1ecbch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd (v\u00ed d\u1ee5: Booking.com thu ph\u00ed t\u1eeb kh\u00e1ch s\u1ea1n khi c\u00f3 kh\u00e1ch \u0111\u1eb7t ph\u00f2ng).<\/li><li><strong>M\u00f4 h\u00ecnh trung gian th\u00f4ng tin (Infomediary):<\/strong>&nbsp;T\u1eadp h\u1ee3p v\u00e0 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng so s\u00e1nh v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng (v\u00ed d\u1ee5: c\u00e1c trang so s\u00e1nh gi\u00e1, review s\u1ea3n ph\u1ea9m).<\/li><\/ul>\n\n\n\n<p><strong>4.1.3. C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong giao d\u1ecbch B2C<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng B2C, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng nhi\u1ec1u c\u00f4ng c\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>H\u1ec7 th\u1ed1ng chat tr\u1ef1c tuy\u1ebfn (Live Chat):<\/strong>&nbsp;Cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 ngay tr\u00ean website \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m.<\/li><li><strong>Chatbot AI:<\/strong>&nbsp;T\u1ef1 \u0111\u1ed9ng tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p, h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng, v\u00e0 thu th\u1eadp th\u00f4ng tin ban \u0111\u1ea7u tr\u01b0\u1edbc khi chuy\u1ec3n cho nh\u00e2n vi\u00ean (n\u1ebfu c\u1ea7n).<\/li><li><strong>H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM &#8211; Customer Relationship Management):<\/strong>&nbsp;Gi\u00fap doanh nghi\u1ec7p l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng, l\u1ecbch s\u1eed mua h\u00e0ng, t\u01b0\u01a1ng t\u00e1c, t\u1eeb \u0111\u00f3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 h\u1ed7 tr\u1ee3 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li><li><strong>Email Marketing v\u00e0 tin nh\u1eafn SMS:<\/strong>&nbsp;G\u1eedi th\u00f4ng tin khuy\u1ebfn m\u00e3i, x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng, c\u1eadp nh\u1eadt t\u00ecnh tr\u1ea1ng v\u1eadn chuy\u1ec3n, v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/li><li><strong>H\u1ec7 th\u1ed1ng FAQ (C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p):<\/strong>&nbsp;Cung c\u1ea5p m\u1ed9t kho d\u1eef li\u1ec7u c\u00e1c c\u00e2u h\u1ecfi v\u00e0 tr\u1ea3 l\u1eddi s\u1eb5n c\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm ki\u1ebfm th\u00f4ng tin m\u00e0 kh\u00f4ng c\u1ea7n li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp.<\/li><li><strong>H\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t s\u1ea3n ph\u1ea9m:<\/strong>&nbsp;Cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn, \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, gi\u00fap ng\u01b0\u1eddi mua kh\u00e1c tham kh\u1ea3o v\u00e0 t\u1ea1o s\u1ef1 minh b\u1ea1ch.<\/li><li><strong>T\u1ed5ng \u0111\u00e0i h\u1ed7 tr\u1ee3 (Call Center\/Hotline):<\/strong>&nbsp;K\u00eanh h\u1ed7 tr\u1ee3 truy\u1ec1n th\u1ed1ng nh\u01b0ng v\u1eabn r\u1ea5t quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t cho c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p ho\u1eb7c c\u1ea7n t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp b\u1eb1ng gi\u1ecdng n\u00f3i.<\/li><li><strong>M\u1ea1ng x\u00e3 h\u1ed9i:<\/strong>&nbsp;S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram, Zalo \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 x\u1eed l\u00fd khi\u1ebfu n\u1ea1i.<\/li><\/ul>\n\n\n\n<p><strong>4.2. M\u00f4 H\u00ecnh Giao D\u1ecbch \u0110i\u1ec7n T\u1eed B2B (Business-to-Business)<\/strong><\/p>\n\n\n\n<p><strong>4.2.1. Kh\u00e1i ni\u1ec7m v\u1ec1 m\u00f4 h\u00ecnh giao d\u1ecbch \u0111i\u1ec7n t\u1eed B2B<\/strong><\/p>\n\n\n\n<p><strong>B2B (Business-to-Business)<\/strong>&nbsp;l\u00e0 m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eadp trung v\u00e0o c\u00e1c giao d\u1ecbch mua b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 di\u1ec5n ra gi\u1eefa&nbsp;<strong>c\u00e1c doanh nghi\u1ec7p<\/strong>&nbsp;v\u1edbi nhau. Kh\u00e1c v\u1edbi B2C, c\u00e1c giao d\u1ecbch B2B th\u01b0\u1eddng ph\u1ee9c t\u1ea1p h\u01a1n, li\u00ean quan \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, gi\u00e1 tr\u1ecb cao v\u00e0 th\u01b0\u1eddng thi\u1ebft l\u1eadp c\u00e1c m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c l\u00e2u d\u00e0i. M\u1ee5c ti\u00eau c\u1ee7a c\u00e1c giao d\u1ecbch B2B l\u00e0 ph\u1ee5c v\u1ee5 ho\u1ea1t \u0111\u1ed9ng kinh doanh, s\u1ea3n xu\u1ea5t ho\u1eb7c t\u00e1i b\u00e1n c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, ch\u1ee9 kh\u00f4ng ph\u1ea3i ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p><strong>4.2.2. C\u00e1c ph\u01b0\u01a1ng th\u1ee9c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B<\/strong><\/p>\n\n\n\n<p>C\u00e1c ph\u01b0\u01a1ng th\u1ee9c giao d\u1ecbch B2B th\u01b0\u1eddng ph\u1ee9c t\u1ea1p v\u00e0 \u0111a d\u1ea1ng h\u01a1n B2C, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh chu\u1ed7i cung \u1ee9ng v\u00e0 m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>S\u00e0n giao d\u1ecbch B2B (B2B Marketplaces):<\/strong>&nbsp;N\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn k\u1ebft n\u1ed1i nhi\u1ec1u ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n doanh nghi\u1ec7p. C\u00f3 th\u1ec3 l\u00e0:<ul><li><strong>S\u00e0n giao d\u1ecbch t\u1eadp trung (Centralized Marketplaces):<\/strong>&nbsp;Do m\u1ed9t b\u00ean th\u1ee9 ba v\u1eadn h\u00e0nh (v\u00ed d\u1ee5: Alibaba.com, Global Sources) n\u01a1i c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c, \u0111\u1eb7t h\u00e0ng.<\/li><li><strong>S\u00e0n giao d\u1ecbch ri\u00eang (Private Marketplaces):<\/strong>&nbsp;Do m\u1ed9t doanh nghi\u1ec7p l\u1edbn t\u1ea1o ra \u0111\u1ec3 qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng c\u1ee7a m\u00ecnh, m\u1eddi c\u00e1c nh\u00e0 cung c\u1ea5p ho\u1eb7c \u0111\u1ed1i t\u00e1c tham gia (v\u00ed d\u1ee5: c\u00e1c s\u00e0n mua s\u1eafm n\u1ed9i b\u1ed9 c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn).<\/li><\/ul><\/li><li><strong>C\u1ed5ng th\u00f4ng tin \u0111i\u1ec7n t\u1eed (Portals) c\u1ee7a doanh nghi\u1ec7p:<\/strong>&nbsp;Doanh nghi\u1ec7p l\u1edbn x\u00e2y d\u1ef1ng c\u00e1c c\u1ed5ng ri\u00eang \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00e0 cung c\u1ea5p (e-procurement) ho\u1eb7c k\u00eanh ph\u00e2n ph\u1ed1i (e-distribution), gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh \u0111\u1eb7t h\u00e0ng, thanh to\u00e1n, qu\u1ea3n l\u00fd t\u1ed3n kho.<\/li><li><strong>S\u1eed d\u1ee5ng Trao \u0111\u1ed5i d\u1eef li\u1ec7u \u0111i\u1ec7n t\u1eed (EDI &#8211; Electronic Data Interchange):<\/strong>&nbsp;H\u1ec7 th\u1ed1ng cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p trao \u0111\u1ed5i t\u00e0i li\u1ec7u kinh doanh theo \u0111\u1ecbnh d\u1ea1ng chu\u1ea9n h\u00f3a (nh\u01b0 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, h\u00f3a \u0111\u01a1n) m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng gi\u1eefa c\u00e1c h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh. D\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t &#8220;ph\u01b0\u01a1ng th\u1ee9c&#8221; tr\u1ef1c quan nh\u01b0 website, EDI l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng cho nhi\u1ec1u giao d\u1ecbch B2B kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn.<\/li><li><strong>Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng \u0111i\u1ec7n t\u1eed (e-Supply Chain Management &#8211; e-SCM):<\/strong>&nbsp;T\u00edch h\u1ee3p c\u00e1c quy tr\u00ecnh t\u1eeb \u0111\u1eb7t h\u00e0ng, qu\u1ea3n l\u00fd kho, v\u1eadn chuy\u1ec3n, thanh to\u00e1n gi\u1eefa c\u00e1c \u0111\u1ed1i t\u00e1c trong chu\u1ed7i cung \u1ee9ng th\u00f4ng qua n\u1ec1n t\u1ea3ng s\u1ed1.<\/li><li><strong>\u0110\u1ea5u gi\u00e1 v\u00e0 \u0111\u1ea5u th\u1ea7u tr\u1ef1c tuy\u1ebfn (Online Auctions and Bidding):<\/strong>&nbsp;Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c \u0111\u1ea5u gi\u00e1 ng\u01b0\u1ee3c \u0111\u1ec3 t\u00ecm nh\u00e0 cung c\u1ea5p c\u00f3 gi\u00e1 t\u1ed1t nh\u1ea5t, ho\u1eb7c tham gia \u0111\u1ea5u th\u1ea7u c\u00e1c d\u1ef1 \u00e1n l\u1edbn.<\/li><li><strong>C\u00e1c n\u1ec1n t\u1ea3ng h\u1ee3p t\u00e1c (Collaboration Platforms):<\/strong>&nbsp;H\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c chia s\u1ebb th\u00f4ng tin, t\u00e0i li\u1ec7u, v\u00e0 c\u1ed9ng t\u00e1c trong c\u00e1c d\u1ef1 \u00e1n chung (v\u00ed d\u1ee5: Slack cho giao ti\u1ebfp n\u1ed9i b\u1ed9, ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n chung v\u1edbi \u0111\u1ed1i t\u00e1c).<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u01b0\u01a1ng 4: C\u00e1c M\u00f4 H\u00ecnh Giao D\u1ecbch \u0110i\u1ec7n T\u1eed 4.1. M\u00f4 H\u00ecnh Giao D\u1ecbch \u0110i\u1ec7n T\u1eed B2C (Business-to-Consumer) 4.1.1. Kh\u00e1i ni\u1ec7m v\u1ec1 m\u00f4 h\u00ecnh giao d\u1ecbch \u0111i\u1ec7n t\u1eed B2C B2C (Business-to-Consumer)&nbsp;l\u00e0 m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong \u0111\u00f3 c\u00e1c giao d\u1ecbch mua b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 di\u1ec5n ra tr\u1ef1c ti\u1ebfp gi\u1eefa&nbsp;doanh nghi\u1ec7p&nbsp;v\u00e0&nbsp;ng\u01b0\u1eddi &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1623,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2206","page","type-page","status-publish","has-post-thumbnail","hentry","grid-sizer"],"_links":{"self":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/pages\/2206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/comments?post=2206"}],"version-history":[{"count":1,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/pages\/2206\/revisions"}],"predecessor-version":[{"id":2209,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/pages\/2206\/revisions\/2209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/media\/1623"}],"wp:attachment":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/media?parent=2206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}