{"id":1041,"date":"2023-04-19T15:54:02","date_gmt":"2023-04-19T08:54:02","guid":{"rendered":"http:\/\/kthtx.vn\/?p=1041"},"modified":"2023-04-19T15:54:31","modified_gmt":"2023-04-19T08:54:31","slug":"cac-chi-so-do-luong-muc-tieu-chien-luoc-marketing-trong-hop-tac-xa","status":"publish","type":"post","link":"https:\/\/kthtx.vn\/index.php\/2023\/04\/19\/cac-chi-so-do-luong-muc-tieu-chien-luoc-marketing-trong-hop-tac-xa\/","title":{"rendered":"C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c marketing trong h\u1ee3p t\u00e1c x\u00e3"},"content":{"rendered":"\n<p>C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c marketing trong h\u1ee3p t\u00e1c x\u00e3 c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng: \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing. T\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng ch\u00ednh l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a h\u1ee3p t\u00e1c x\u00e3.<\/li><li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng: \u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf. N\u1ebfu t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng, th\u00ec chi\u1ebfn d\u1ecbch marketing c\u1ee7a h\u1ee3p t\u00e1c x\u00e3 \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n.<\/li><li>T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng: \u0110\u00e2y l\u00e0 s\u1ed1 l\u1ea7n kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung marketing c\u1ee7a h\u1ee3p t\u00e1c x\u00e3 tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, website ho\u1eb7c email marketing.<\/li><li>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh: \u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi h\u1ee3p t\u00e1c x\u00e3. N\u1ebfu t\u1ef7 l\u1ec7 n\u00e0y t\u0103ng, th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u t\u00edch c\u1ef1c cho th\u1ea5y kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ee3p t\u00e1c x\u00e3.<\/li><li>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng m\u1edbi: \u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u01b0\u1ee3c thu h\u00fat b\u1edfi chi\u1ebfn d\u1ecbch marketing c\u1ee7a h\u1ee3p t\u00e1c x\u00e3. T\u1ef7 l\u1ec7 n\u00e0y cho th\u1ea5y chi\u1ebfn d\u1ecbch marketing c\u00f3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ebfn v\u1edbi h\u1ee3p t\u00e1c x\u00e3.<\/li><li>T\u1ef7 l\u1ec7 chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean doanh s\u1ed1 b\u00e1n h\u00e0ng: \u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean t\u1ed5ng doanh s\u1ed1 b\u00e1n h\u00e0ng. N\u1ebfu t\u1ef7 l\u1ec7 n\u00e0y gi\u1ea3m, \u0111\u00f3 l\u00e0 t\u00edn hi\u1ec7u t\u00edch c\u1ef1c cho th\u1ea5y h\u1ee3p t\u00e1c x\u00e3 \u0111ang ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed marketing v\u00e0 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/li><\/ol>\n\n\n\n<p>C\u00e1c ch\u1ec9 s\u1ed1 tr\u00ean gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ee3p t\u00e1c x\u00e3. B\u1eb1ng c\u00e1ch theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y, h\u1ee3p t\u00e1c x\u00e3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c marketing trong h\u1ee3p t\u00e1c x\u00e3 c\u00f3 th\u1ec3 bao g\u1ed3m: T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng: \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing. T\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng ch\u00ednh l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a h\u1ee3p &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[155],"class_list":["post-1041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-hop-tac-xa","tag-do-luong-marketing","grid-sizer"],"_links":{"self":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts\/1041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/comments?post=1041"}],"version-history":[{"count":1,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts\/1041\/revisions"}],"predecessor-version":[{"id":1042,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts\/1041\/revisions\/1042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/media\/1017"}],"wp:attachment":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/media?parent=1041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/categories?post=1041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/tags?post=1041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}