{"id":1174,"date":"2023-08-24T09:53:13","date_gmt":"2023-08-24T02:53:13","guid":{"rendered":"http:\/\/kthtx.vn\/?p=1174"},"modified":"2023-08-24T10:59:10","modified_gmt":"2023-08-24T03:59:10","slug":"mo-hinh-kinh-doanh-canvas","status":"publish","type":"post","link":"https:\/\/kthtx.vn\/index.php\/2023\/08\/24\/mo-hinh-kinh-doanh-canvas\/","title":{"rendered":"M\u00f4 h\u00ecnh kinh doanh Canvas"},"content":{"rendered":"\n

Business Model Canvas l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh do Alexander OstrerWalder v\u00e0 Yves Pigneur \u0111\u00e3 s\u00e1ng t\u1ea1o ra. M\u00f4 h\u00ecnh kinh doanh n\u00e0y \u0111\u00e3 g\u00e2y ti\u1ebfng vang r\u1ea5t l\u1edbn v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn nhi\u1ec7t li\u1ec7t b\u1edfi c\u00e1c CEO \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng nh\u00e0 kh\u1edfi nghi\u1ec7p tr\u1ebb v\u00ec t\u00ednh d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng c\u1ee7a n\u00f3. Nh\u1eefng c\u00f4ng ty l\u1edbn h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi nh\u01b0 Google, Facebook, GE, P&G v\u00e0 Nestl\u00e9 \u0111\u1ec1u s\u1eed d\u1ee5ng Canvas \u0111\u1ec3 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea1o ra nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi, trong khi \u0111\u00f3 nh\u1eefng nh\u00e0 kh\u1edfi nghi\u1ec7p tr\u1ebb l\u1ea1i s\u1eed d\u1ee5ng trong vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed9t m\u00f4 h\u00ecnh kinh doanh ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

\"\"
M\u00f4 h\u00ecnh kinh doanh Canvas<\/figcaption><\/figure>\n\n\n\n

M\u00f4 h\u00ecnh kinh doanh Canvas (BMC)<\/strong><\/em>
 BMC c\u00f3 9 th\u00e0nh t\u1ed1 ch\u00ednh \u0111\u1ec3 tr\u1ef1c quan h\u00f3a \u00fd t\u01b0\u1edfng kinh doanh hay chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. V\u1edbi m\u1ed9t sinh vi\u00ean, m\u1edbi c\u00f3 \u00fd t\u01b0\u1edfng kinh doanh \u0111\u1ec3 b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p. H\u00e3y m\u00f4 t\u1ea3 \u00fd t\u01b0\u1edfng kinh doanh l\u1ea7n l\u01b0\u1ee3t theo c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n

1. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a \u00fd t\u01b0\u1edfng\/d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n mu\u1ed1n h\u01b0\u1edbng t\u1edbi l\u00e0 ai? <\/strong>Kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n mu\u1ed1n b\u00e1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5? H\u00ecnh m\u1eabu kh\u00e1ch h\u00e0ng \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o? Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 th\u1ec3 l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang, th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, th\u1ecb tr\u01b0\u1eddng h\u1ed7n h\u1ee3p.<\/p>\n\n\n\n

2. M\u1ee5c ti\u00eau gi\u00e1 tr\u1ecb – Value Propositions m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a \u00fd t\u01b0\u1edfng\/d\u1ef1 \u00e1n kinh doanh mang l\u1ea1i cho kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/strong> H\u00e3y m\u00f4 t\u1ea3 l\u1ea1i nh\u1eefng m\u1ee5c ti\u00eau gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng? S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec? Nh\u1eefng nhu c\u1ea7u n\u00e0o c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n?<\/p>\n\n\n\n

3. S\u1eed d\u1ee5ng k\u00eanh k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng n\u00e0o \u0111\u1ec3 c\u00f4ng ch\u00fang bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n? <\/strong>H\u00e3y m\u00f4 t\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e2n ph\u1ed1i m\u00e0 b\u1ea1n d\u1ef1 ki\u1ebfn s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp x\u00fac v\u1edbi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. Qua \u0111\u00f3 mang cho kh\u00e1ch h\u00e0ng c\u00e1c gi\u00e1 tr\u1ecb m\u1ee5c ti\u00eau m\u00e0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n. C\u00f3 th\u1ec3 c\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c nhau bao g\u1ed3m c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp (\u0111\u1ed9i b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, \u0111i\u1ec3m b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, gian h\u00e0ng tr\u00ean m\u1ea1ng\u2026) v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i gi\u00e1n ti\u1ebfp (\u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng, c\u1eeda h\u00e0ng c\u1ee7a \u0111\u1ed1i t\u00e1c\u2026)<\/p>\n\n\n\n

4. Thi\u1ebft l\u1eadp v\u00e0 x\u00e2y d\u1ef1ng quan h\u1ec7 kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o? <\/strong>H\u00e3y m\u00f4 t\u1ea3 c\u00e1c lo\u1ea1i quan h\u1ec7 m\u00e0 b\u1ea1n mu\u1ed1n thi\u1ebft l\u1eadp v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. L\u00e0m th\u1ebf n\u00e0o b\u1ea1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 ho\u1eb7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi?<\/p>\n\n\n\n

5. Doanh thu d\u1ef1 ki\u1ebfn t\u1eeb ngu\u1ed3n n\u00e0o? <\/strong>H\u00e3y th\u1ec3 hi\u1ec7n lu\u1ed3ng doanh thu b\u1ea1n thu \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110\u00e2y ch\u00ednh l\u00e0 \u00f4 m\u00e0 c\u00e1c b\u1ea1n n\u00ean quan t\u00e2m nh\u1ea5t, ti\u1ec1n thu \u0111\u01b0\u1ee3c l\u00e0 t\u1eeb c\u00e1c ngu\u1ed3n n\u00e0o? Ai chi tr\u1ea3? t\u1eeb \u0111\u00f3 c\u0103n c\u1ee9 v\u00e0o c\u01a1 c\u1ea5u chi ph\u00ed s\u1ebd t\u00ednh to\u00e1n l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c c\u1ee7a d\u1ef1 \u00e1n\/\u00fd t\u01b0\u1edfng kinh doanh.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

 M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Facebook . Ngu\u1ed3n: Internet
6. Ngu\u1ed3n l\u1ef1c ch\u00ednh c\u1ee7a \u00fd t\u01b0\u1edfng\/d\u1ef1 \u00e1n l\u00e0 g\u00ec?<\/strong>: H\u00e3y m\u00f4 t\u1ea3 c\u00e1c ngu\u1ed3n l\u1ef1c quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i. \u0110\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c h\u00e0ng h\u00f3a, thi\u1ebft l\u1eadp k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e2n ph\u1ed1i, duy tr\u00ec quan h\u1ec7 kh\u00e1ch h\u00e0ng,\u2026, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh v\u00e0 n\u1ebfu kh\u00f4ng c\u00f3 ngu\u1ed3n l\u1ef1c n\u00e0y th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 kinh doanh \u0111\u01b0\u1ee3c. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c v\u1eadt l\u00fd (v\u00ed d\u1ee5 t\u00e0i nguy\u00ean m\u00f4i tr\u01b0\u1eddng), ngu\u1ed3n l\u1ef1c tri th\u1ee9c (b\u1eb1ng s\u00e1ng ch\u1ebf), nh\u00e2n l\u1ef1c v\u00e0 t\u00e0i ch\u00ednh.<\/p>\n\n\n\n

7. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a \u00fd t\u01b0\u1edfng\/d\u1ef1 \u00e1n kinh doanh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? <\/strong>H\u00e3y m\u00f4 t\u1ea3 c\u00e1c h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n c\u1ea7n duy tr\u00ec \u0111\u1ec3 gi\u1eef \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh. N\u00f3i c\u00e1ch kh\u00e1c, ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a \u00fd t\u01b0\u1edfng l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c ch\u00ednh \u0111\u1ec3 t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb m\u1ee5c ti\u00eau kh\u00e1c bi\u1ec7t v\u00e0 qua \u0111\u00f3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn. V\u00ed d\u1ee5 \u0111\u1ed1i v\u1edbi \u00fd t\u01b0\u1edfng m\u1edf shop b\u00e1n h\u00e0ng th\u1eddi trang cho sinh vi\u00ean, ho\u1ea1t \u0111\u1ed9ng ch\u00ednh s\u1ebd l\u00e0 ph\u00e1t t\u01b0 v\u1ea5n v\u00e0 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang t\u1edbi tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 c\u00e1c sinh vi\u00ean. \u0110\u1ed1i v\u1edbi \u00fd t\u01b0\u1edfng m\u1edf m\u1ed9t qu\u00e1n b\u00e1n tr\u00e0 s\u1eefa th\u00ec ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a \u00fd t\u01b0\u1edfng n\u00e0y l\u00e0 pha ch\u1ebf v\u00e0 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m tr\u00e0 s\u1eefa.<\/p>\n\n\n\n

8. \u0110\u1ed1i t\u00e1c ch\u00ednh trong \u00fd t\u01b0\u1edfng\/d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n l\u00e0 ai? <\/strong>H\u00e3y m\u00f4 t\u1ea3 c\u00e1c nh\u00e0 cung c\u1ea5p ngu\u1ed3n l\u1ef1c v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c gi\u00fap cho c\u00f4ng vi\u1ec7c kinh doanh \u0111\u01b0\u1ee3c th\u1ef1c thi t\u1ed1t v\u00e0 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n. V\u00ed d\u1ee5, \u0111\u1ed1i t\u00e1c \u0111\u1ec3 b\u1ea1n m\u1edf m\u1ed9t qu\u00e1n tr\u00e0 s\u1eefa ch\u00ednh l\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p nguy\u00ean li\u1ec7u, d\u1ee5ng c\u1ee5 pha ch\u1ebf, nh\u00e0 cung c\u1ea5p t\u00e0i ch\u00ednh, \u2026<\/p>\n\n\n\n

9. C\u01a1 c\u1ea5u chi ph\u00ed c\u1ee7a \u00fd t\u01b0\u1edfng\/d\u1ef1 \u00e1n nh\u01b0 th\u1ebf n\u00e0o?<\/strong> H\u00e3y m\u00f4 t\u1ea3 t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec v\u00e0 \u0111i\u1ec1u h\u00e0nh kinh doanh. Chi ph\u00ed nh\u00e2n c\u00f4ng, chi ph\u00ed nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o, \u0111\u1ea7u t\u01b0 m\u00e1y m\u00f3c thi\u1ebft b\u1ecb, chi ph\u00ed s\u1eed d\u1ee5ng v\u1ed1n, chi ph\u00ed ti\u1ebfp th\u1ecb, chi ph\u00ed b\u00e1n h\u00e0ng, chi ph\u00ed m\u1eb7t b\u1eb1ng l\u00e0 bao nhi\u00eau? H\u00e3y h\u1ea1ch to\u00e1n chi ti\u1ebft c\u00e1c kho\u1ea3n chi, l\u01b0u t\u00e2m nh\u1eefng kho\u1ea3n chi ch\u00ednh c\u1ee7a \u00fd t\u01b0\u1edfng\/d\u1ef1 \u00e1n kinh doanh?<\/p>\n","protected":false},"excerpt":{"rendered":"

Business Model Canvas l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh do Alexander OstrerWalder v\u00e0 Yves Pigneur \u0111\u00e3 s\u00e1ng t\u1ea1o ra. M\u00f4 h\u00ecnh kinh doanh n\u00e0y \u0111\u00e3 g\u00e2y ti\u1ebfng vang r\u1ea5t l\u1edbn v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn nhi\u1ec7t li\u1ec7t b\u1edfi c\u00e1c CEO \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng nh\u00e0 kh\u1edfi nghi\u1ec7p tr\u1ebb v\u00ec t\u00ednh d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng … <\/p>\n","protected":false},"author":1,"featured_media":1175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[156],"tags":[157],"class_list":["post-1174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuc-hanh-kinh-doanh","tag-mo-hinh-kinh-doanh-canvas","grid-sizer"],"_links":{"self":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts\/1174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/comments?post=1174"}],"version-history":[{"count":3,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts\/1174\/revisions"}],"predecessor-version":[{"id":1179,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts\/1174\/revisions\/1179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/media\/1175"}],"wp:attachment":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/media?parent=1174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/categories?post=1174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/tags?post=1174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}