{"id":1969,"date":"2024-05-27T21:35:03","date_gmt":"2024-05-27T14:35:03","guid":{"rendered":"http:\/\/kthtx.vn\/?p=1969"},"modified":"2024-05-27T21:35:04","modified_gmt":"2024-05-27T14:35:04","slug":"kpi-phong-kinh-doanh","status":"publish","type":"post","link":"https:\/\/kthtx.vn\/index.php\/2024\/05\/27\/kpi-phong-kinh-doanh\/","title":{"rendered":"kpi ph\u00f2ng kinh doanh"},"content":{"rendered":"\n

KPI (Key Performance Indicators) hay ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh cho ph\u00f2ng kinh doanh gi\u00fap \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 KPI ph\u1ed5 bi\u1ebfn th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ph\u00f2ng kinh doanh:<\/p>\n\n\n\n

  1. Doanh s\u1ed1 b\u00e1n h\u00e0ng (Sales Revenue)<\/strong>:<\/li><\/ol>\n\n\n\n
    • T\u1ed5ng doanh thu \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (th\u00e1ng, qu\u00fd, n\u0103m).<\/li><\/ul>\n\n\n\n
      1. S\u1ed1 l\u01b0\u1ee3ng h\u1ee3p \u0111\u1ed3ng m\u1edbi k\u00fd (New Contracts Signed)<\/strong>:<\/li><\/ol>\n\n\n\n
        • S\u1ed1 l\u01b0\u1ee3ng h\u1ee3p \u0111\u1ed3ng m\u1edbi \u0111\u01b0\u1ee3c k\u00fd k\u1ebft trong m\u1ed9t kho\u1ea3ng th\u1eddi gian.<\/li><\/ul>\n\n\n\n
          1. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate)<\/strong>:<\/li><\/ol>\n\n\n\n
            • T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a c\u00e1c c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng (leads) \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/li>
            • C\u00f4ng th\u1ee9c: T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i = (S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi \/ S\u1ed1 l\u01b0\u1ee3ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng) x 100%.<\/li><\/ul>\n\n\n\n
              1. Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh (Average Deal Size)<\/strong>:<\/li><\/ol>\n\n\n\n
                • Gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed7i \u0111\u01a1n h\u00e0ng ho\u1eb7c h\u1ee3p \u0111\u1ed3ng.<\/li><\/ul>\n\n\n\n
                  1. Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (Customer Acquisition Cost – CAC)<\/strong>:<\/li><\/ol>\n\n\n\n
                    • T\u1ed5ng chi ph\u00ed \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>
                    • C\u00f4ng th\u1ee9c: CAC = T\u1ed5ng chi ph\u00ed b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb \/ S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi.<\/li><\/ul>\n\n\n\n
                      1. T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (Customer Retention Rate)<\/strong>:<\/li><\/ol>\n\n\n\n
                        • T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ti\u1ebfp t\u1ee5c mua h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/li><\/ul>\n\n\n\n
                          1. T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf (Churn Rate)<\/strong>:<\/li><\/ol>\n\n\n\n
                            • T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ng\u1eebng mua h\u00e0ng ho\u1eb7c h\u1ee7y b\u1ecf d\u1ecbch v\u1ee5 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/li><\/ul>\n\n\n\n
                              1. S\u1ed1 l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng\/ti\u1ebfp x\u00fac (Number of Sales Calls\/Meetings)<\/strong>:<\/li><\/ol>\n\n\n\n
                                • S\u1ed1 l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c cu\u1ed9c g\u1eb7p g\u1ee1 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/li><\/ul>\n\n\n\n
                                  1. T\u1ef7 l\u1ec7 th\u1eafng\/h\u1ee7y h\u1ee3p \u0111\u1ed3ng (Win\/Loss Ratio)<\/strong>:<\/li><\/ol>\n\n\n\n
                                    • T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a c\u00e1c c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh h\u1ee3p \u0111\u1ed3ng so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng b\u1ecb t\u1eeb ch\u1ed1i.<\/li>
                                    • C\u00f4ng th\u1ee9c: T\u1ef7 l\u1ec7 th\u1eafng\/h\u1ee7y = S\u1ed1 h\u1ee3p \u0111\u1ed3ng th\u1eafng \/ (S\u1ed1 h\u1ee3p \u0111\u1ed3ng th\u1eafng + S\u1ed1 h\u1ee3p \u0111\u1ed3ng thua).<\/li><\/ul>\n\n\n\n
                                      1. Th\u1eddi gian chu k\u1ef3 b\u00e1n h\u00e0ng (Sales Cycle Length)<\/strong>:
                                        • Th\u1eddi gian trung b\u00ecnh t\u1eeb khi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn khi k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng.<\/li><\/ul><\/li>
                                        • M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (Customer Satisfaction – CSAT)<\/strong>:
                                          • M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng kh\u1ea3o s\u00e1t.<\/li><\/ul><\/li><\/ol>\n\n\n\n

                                            C\u00e1c KPI n\u00e0y gi\u00fap ph\u00f2ng kinh doanh theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t, x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh \u0111\u1ec1 ra.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                            KPI (Key Performance Indicators) hay ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh cho ph\u00f2ng kinh doanh gi\u00fap \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 KPI ph\u1ed5 bi\u1ebfn th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ph\u00f2ng kinh doanh: Doanh s\u1ed1 b\u00e1n h\u00e0ng (Sales Revenue): T\u1ed5ng doanh thu \u0111\u1ea1t … <\/p>\n","protected":false},"author":1,"featured_media":1710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-1969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","grid-sizer"],"_links":{"self":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts\/1969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/comments?post=1969"}],"version-history":[{"count":1,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts\/1969\/revisions"}],"predecessor-version":[{"id":1970,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts\/1969\/revisions\/1970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/media\/1710"}],"wp:attachment":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/media?parent=1969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/categories?post=1969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/tags?post=1969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}