Ng\u01b0\u1eddi th\u00e1ch th\u1ee9c (doanh nghi\u1ec7p \u0111\u1ee9ng th\u1ee9 hai, ba, v.v.) th\u01b0\u1eddng mu\u1ed1n v\u01b0\u01a1n l\u00ean. Ng\u01b0\u1eddi th\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 sau:<\/p>\n\n\n\n
a. L\u1ef1a ch\u1ecdn m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh
Ng\u01b0\u1eddi th\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 ch\u1ecdn t\u1ea5n c\u00f4ng m\u1ed9t trong 3 lo\u1ea1i doanh nghi\u1ec7p sau (1)<\/p>\n\n\n\n
Ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng; (2) nh\u1eefng doanh nghi\u1ec7p c\u00f3 c\u00f9ng qui m\u00f4 nh\u01b0ng \u0111ang g\u1eb7p kh\u00f3 kh\u0103n; (3) nh\u1eefng doanh nghi\u1ec7p nh\u1ecf h\u01a1n, y\u1ebfu h\u01a1n<\/p>\n\n\n\n
b. L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng: doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng chung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng c\u1ee5 th\u1ec3<\/p>\n\n\n\n
– Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng chung bao g\u1ed3m<\/p>\n\n\n\n
+ (1) t\u1ea5n c\u00f4ng tr\u1ef1c di\u1ec7n: t\u1eadp tung l\u1ef1c l\u01b0\u1ee3ng, ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u00e1nh th\u1eb3ng v\u00e0o \u0111\u1ed1i ph\u01b0\u01a1ng, v\u00e0o ch\u1ed7 m\u1ea1nh ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ed7 y\u1ebfu c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng;<\/p>\n\n\n\n
+ (2) T\u1ea5n c\u00f4ng m\u1ea1n s\u01b0\u1eddn: t\u00ecm v\u00e0 ph\u00e1t hi\u1ec7n ra \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng v\u00e0 t\u1ea5n c\u00f4ng;<\/p>\n\n\n\n
+ (3) t\u1ea5n c\u00f4ng bao quanh (g\u1ecdng k\u00ecm): \u0111\u00e1p \u1ee9ng m\u1ed9t nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u00e0 \u0111\u1ed1i th\u1ee7 b\u1ecf qua, th\u00e2m nh\u1eadp v\u00e0 x\u00e2m chi\u1ebfm m\u1ed9t th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch ti\u1ebfn c\u00f4ng nhanh, to\u00e0n di\u1ec7n;<\/p>\n\n\n\n
+ (4) T\u1ea5n c\u00f4ng vu h\u1ed3i: \u0111i v\u00f2ng qua \u0111\u1ed1i ph\u01b0\u01a1ng, t\u1ea5n c\u00f4ng v\u00e0o nh\u1eefng th\u1ecb tr\u01b0\u1eddng d\u1ec5 d\u00e0ng h\u01a1n b\u1eb1ng c\u00e1ch \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m sang nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng li\u00ean quan, sang th\u1ecb tr\u01b0\u1eddng m\u1edbi, c\u00f4ng ngh\u1ec7 m\u1edbi;<\/p>\n\n\n\n
+ (5) t\u1ea5n c\u00f4ng du k\u00edch: \u0111\u00e2y th\u01b0\u1eddng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ng\u01b0\u1eddi \u00edt v\u1ed1n, t\u1ea5n c\u00f4ng t\u1eebng \u0111\u1ee3t nh\u1ecf v\u00e0 nh\u1eefng th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng \u0111\u1ec3 qu\u1ea5y r\u1ed1i v\u00e0 l\u00e0m nh\u1ee5t ch\u00ed c\u1ee7a h\u1ecd.<\/p>\n\n\n\n
–\u00a0Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng c\u1ee5 th\u1ec3 bao g\u1ed3m: c\u1eaft gi\u1ea3m gi\u00e1, \u0111\u1ed5i m\u1edbi k\u00eanh ph\u00e2n ph\u1ed1i, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, \u0111a d\u1ea1ng h\u00f3a ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m, c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5, gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t, v.v.<\/p>\n\n\n\n
(Ti\u1ebfn s\u1ef9 L\u00ea Th\u1ecb Lan H\u01b0\u01a1ng)<\/p>\n","protected":false},"excerpt":{"rendered":"
Ng\u01b0\u1eddi th\u00e1ch th\u1ee9c (doanh nghi\u1ec7p \u0111\u1ee9ng th\u1ee9 hai, ba, v.v.) th\u01b0\u1eddng mu\u1ed1n v\u01b0\u01a1n l\u00ean. Ng\u01b0\u1eddi th\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 sau: a. L\u1ef1a ch\u1ecdn m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranhNg\u01b0\u1eddi th\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 ch\u1ecdn t\u1ea5n c\u00f4ng m\u1ed9t trong 3 lo\u1ea1i doanh nghi\u1ec7p sau (1) Ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb … <\/p>\n","protected":false},"author":1,"featured_media":457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[93],"class_list":["post-950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-hop-tac-xa","tag-quan-tri-chien-luoc","grid-sizer"],"_links":{"self":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts\/950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/comments?post=950"}],"version-history":[{"count":2,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts\/950\/revisions"}],"predecessor-version":[{"id":952,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts\/950\/revisions\/952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/media\/457"}],"wp:attachment":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/media?parent=950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/categories?post=950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/tags?post=950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}