Theo c\u00e1ch\u00a0ti\u1ebfp c\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng, marketing h\u1ed7n h\u1ee3p bao g\u1ed3m 4 Cs (Customer solution: gi\u1ea3i ph\u00e1p m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n; Cost \u2013 chi ph\u00ed b\u1ecf ra c\u1ee7a kh\u00e1ch h\u00e0ng;\u00a0Communication-Giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, convenience-s\u1ef1 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng (k\u00eanh ph\u00e2n ph\u1ed1i). Theo c\u00e1ch ti\u1ebfp c\u1eadn t\u1eeb doanh nghi\u1ec7p, marketing H\u1ed7n h\u1ee3p bao g\u1ed3m b\u1ed1n th\u00e0nh t\u1ed1 ch\u00ednh:\u00a0B\u1ed1n Ps (S\u1ea3n ph\u1ea9m\u00a0-Product; Gi\u00e1 c\u1ea3\u00a0-Price\u00a0;\u00a0Khuy\u1ebfch tr\u01b0\u01a1ng\u00a0– promotion\u00a0\u2013 hay c\u00f2n g\u1ecdi l\u00e0 truy\u1ec1n th\u00f4ng marketing;\u00a0Ph\u00e2n ph\u1ed1i\u00a0-place);<\/p>\n\n\n\n
C\u00f2n \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p kinh doanh cung c\u1ea5p d\u1ecbch v\u1ee5, c\u1ea7n ph\u1ea3i c\u1ed9ng th\u00eam v\u00e0o ba th\u00e0nh t\u1ed1 (3Ps) sau \u0111\u00e2y:<\/p>\n\n\n\n
1) Con ng\u01a3\u1eddi (people) \u2013 Do s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 kh\u00f4ng c\u00f3 h\u00ecnh th\u00e1i v\u1eadt ch\u1ea5t n\u00ean ch\u00ednh nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng trong doanh nghi\u1ec7p b\u1ea1n t\u1ea1o n\u00ean s\u1ea3n ph\u1ea9m. H\u1ecd c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u00e0 khuy\u1ebfn kh\u00edch \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t;<\/p>\n\n\n\n
2) Quy tr\u00ecnh (process) \u2013 Trong ng\u00e0nh d\u1ecbch v\u1ee5 vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1edd tri\u1ec3n khai m\u1ed9t quy tr\u00ecnh (hay qu\u00e1 tr\u00ecnh) gi\u1ea3n \u0111\u01a1n nh\u1eb1m \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n vi\u00ean cung c\u1ea5p \u0111\u00fang c\u00e1ch t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m \u0111i\u1ec3m b\u00e1n h\u00e0ng n\u00e0o.<\/p>\n\n\n\n
3)\u00a0Nh\u1eefng c\u1ea5u ph\u1ea7n h\u1eefu h\u00ecnh (PHYSICAL EVIDENCE)\u00a0\u2013 Do s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 l\u00e0 phi v\u1eadt th\u1ec3 n\u00ean v\u00f4 t\u00ecnh kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb d\u1ecbch v\u1ee5 th\u00f4ng qua nh\u1eefng g\u00ec m\u00e0 h\u1ecd c\u00f3 th\u1ec3 th\u1ea5y t\u1eeb doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5. Do \u0111\u00f3 t\u1eeb di\u1ec7n m\u1ea1o c\u1ee7a\u00a0nh\u00e2n vi\u00ean (v\u00ed d\u1ee5 \u0111\u1ed3ng ph\u1ee5c c\u1ee7a h\u1ecd), v\u0103n ph\u00f2ng, v\u00e0 c\u00e1c v\u1eadt ph\u1ea9m kh\u00e1c nh\u01b0 s\u00e1ch qu\u1ea3ng c\u00e1o, v\u0103n ph\u00f2ng ph\u1ea9m, ph\u01b0\u01a1ng ti\u1ec7n giao d\u1ecbch …\u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c coi tr\u1ecdng \u0111\u1ec3 t\u1ea1o d\u1ef1ng n\u00ean h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p trong con m\u1eaft kh\u00e1ch h\u00e0ng nh\u01b0 mong mu\u1ed1n.<\/p>\n\n\n\n
(Ti\u1ebfn s\u1ef9 L\u00ea Th\u1ecb Lan H\u01b0\u01a1ng)<\/p>\n","protected":false},"excerpt":{"rendered":"
Theo c\u00e1ch\u00a0ti\u1ebfp c\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng, marketing h\u1ed7n h\u1ee3p bao g\u1ed3m 4 Cs (Customer solution: gi\u1ea3i ph\u00e1p m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n; Cost \u2013 chi ph\u00ed b\u1ecf ra c\u1ee7a kh\u00e1ch h\u00e0ng;\u00a0Communication-Giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, convenience-s\u1ef1 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng (k\u00eanh ph\u00e2n ph\u1ed1i). Theo c\u00e1ch ti\u1ebfp c\u1eadn t\u1eeb doanh nghi\u1ec7p, marketing H\u1ed7n h\u1ee3p bao g\u1ed3m … <\/p>\n","protected":false},"author":1,"featured_media":333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[134],"class_list":["post-957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-hop-tac-xa","tag-marketing","grid-sizer"],"_links":{"self":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts\/957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/comments?post=957"}],"version-history":[{"count":1,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts\/957\/revisions"}],"predecessor-version":[{"id":958,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/posts\/957\/revisions\/958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/media\/333"}],"wp:attachment":[{"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/media?parent=957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/categories?post=957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kthtx.vn\/index.php\/wp-json\/wp\/v2\/tags?post=957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}